Digimarc powers new consumer engagement capabilities | 25-03-2024 |
Digimarc, the longstanding AIPIA member, which pioneers digital watermarking technologies, has announced Digimarc Engage, a product for direct-to-consumer digital communication, which has the potential to transform the way businesses, brands, and consumers interact through new and highly advanced consumer engagement capabilities, it says. It is the industry’s first consumer engagement offering to deliver contextual and differentiated experiences across both physical items and digital media, According to the company. With GS1 Digital Link at its core, the platform adds dynamic intelligence on top of this critical industry standard to create a direct communication channel between companies and consumers...
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