QR code on Cadbury’s Crunchie multipacks aims to get feedback on new sustainable design | 04-09-2025 |
Cadbury, the UK confectionery brand owned by Mondelez International, is trialing new packaging for its Crunchie multipacks in Tesco stores in the UK. As part of a test-and-learn initiative lasting until early 2026, the plastic overwrap on around 1.8 million Cadbury Crunchie Four Bar Multipacks sold in the stores will be replaced with stickers, reducing the outer plastic packaging by 60% per pack, it says...
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