AIPIA & AWA Congress Wrap: Interactive Brand Packaging Network launches successfully - establishing new industry standards for packaging as media | 15-07-2025 |
One Of the centrepieces of the recent AIPIA & AWA Congress (June 23-24), was the launch of the Interactive Brand Packaging Network (IBPN). It delivered a comprehensive program that demonstrated how connected packaging is transforming from functional container to strategic media asset. The initiative brought together leading brands, technology providers, and industry experts to establish frameworks for measuring and maximizing connected packaging ROI. Here, co-founder of the IBPN, Jenny Stanley, describes the proceedings...
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