Asahi’s Filipino milk brand continues its Connected Packaging campaign success | 11-06-2025 |
Goodday, a cultured milk drink owned by Asahi Beverages Philippines and distributed by Universal Robina Corporation in the Philippines, has again partnered with connected packaging agency, Appetite Creative to revisit and refresh its 2024 interactive connected packaging experience, now with over 22 million codes hidden under caps or labels. Jenny Stanley, managing director of the agency will be talking about this and many other Connected Packaging projects at the upcoming AIPIA & AWA World congress (23/24 June) in Amsterdam.
The Magical Japan Adventure smart packaging campaign for Goodday drinks offers registered users instant prizes, via web app based connected experience, accessed via QR codes. For every major draw this year, there will be one winner (out of a total of three) of an all-expenses paid trip to Japan for four, with the respective inclusive round trip flights, accommodation for four days and three nights, one-day tour package and spending money, travel essentials (luggage and neck pillows) and Goodday gift packs.
“We were so pleased with how well this campaign was received last year, it was an easy decision to revisit it again this year. We’re passionate about connecting with and rewarding our customers in fun and creative ways - and we hope to once again inspire them with The Magical Japan Adventure. The team at Appetite Creative has brought our ideas to life and helped us to connect even better than ever with our customers,” said Hemalatha Ragavan, CEO at Asahi Beverages Philippines.
“We love to help clients showcase their wares and reward customers through connected packaging – and it’s always incredibly pleasing to see the experiences refreshed for new seasons with enticing offers, games and prizes. It’s a truly flexible media channel that’s always-on and can be adapted in real-time. It was great to work once again with the Goodday team to help them maximise their value from this versatile media channel,” said Stanley.
The web app tracks real-time interaction, such as buying habits, product preferences, purchase location, average engagement time, location, scan rate, number of visitors, return visitors, social media shares, as well as collecting store information. All personal data is GDPR-compliant to enable the brand to optimise its marketing and better understand consumers.
The prize draw is available with every flavour of Goodday 80ml and/or 350ml bottles in supermarkets, convenience stores, and sari-sari stores nationwide in the Philippines. The QR code can also be accessed through Goodday’s social media pages on Facebook and Instagram. The campaign runs until 30 June 2025.
ALL THIS AT AIPIA CONGRESS 2025 AMSTERDAM
