AIPIA brings events together to create united Congress on Smart Packaging in the Digital Age
Following consultation with its members AIPIA has taken the decision to move the online Supply Chain Congress, scheduled for 7th October to co-locate with the Digitization, Connected Packaging & Sustainability event on November 16th. The Supply Chain element will run as a distinct stream, but access will be available to all delegates registered on the day. Likewise those booked on the Supply Chain stream can access the other presentations, making it a more holistic event.
“We are finding more and more that people are struggling to make the time commitments now demanded to participate in a lot of separate on line events. So we have decided to revert to the formula used at our successful ‘live’ events in Amsterdam and offer a single event , but with separate themes covering specialized topics,” explained AIPIA managing director Eef de Ferrante.
“AIPIA has found many companies cannot commit resources to separate dates. Likewise potential delegates are reluctant to commit to two days and two fees, even when both topics are of interest. So it was clear that combining the events was the best choice. Moving the Supply Chain Congress gives us more time to fill out that stream, possibly even with a Brand Challenge and other Retailer/Brand Owner forum, and revert to our traditional time slot in November,” he added.
A Challenge for challenging times: One result of this move is that a major Brand Owner is considering to offer one of AIPIA’s unique Brand Challenges, where Members can pitch their Smart Packaging solutions at a particular project, or ‘pain point’ identified by the Brand. These are lively and very dynamic occasions, even in an on line format, as solutions providers get just 3 minutes to make their pitch! More on this Challenge as it develops.
“As delegates registered for both the Supply Chain Congress and Digitization Congress will have full access to all presentations in November, this offers better value and, we hope, a chance to see even more of the latest developments in Smart Packaging,” said De Ferrante.
China’s Economic Charge Benefits from Smart Packaging Investment
With estimates showing China’s economy is set to grow more than 8 per cent in 2021 the clear message is that the country’s business is fully open again and accelerating. One important trend for 2021 relates to the desire of many companies to employ packaging more effectively, to share brand storytelling and product information, by incorporating key messages on the packaging.
To take full advantage of these opportunities AIPIA and its Representative in China, Prime Business Consulting, are organising a Smart Packaging Summit, as both a live and virtual event, on 23rd June in Shanghai. The Summit will be co-located with two major packaging events organised by informa markets, ProPak China and FoodPack China, at the National Exhibition Convention Center.
A key element in the development of Smart Packaging is to tap into the smartphone revolution, which is strongest in the APAC region and in China most particularly. As the most populous country in the world it should come as no surprise that China is home to the majority of smartphone users in Asia. There are over 851 million users there, which is 146 per cent more than second-placed India, while the United States comes in at 260 million users (figures Oberlo 2020).
With so many people in China using these devices for so many purposes, the opportunities for Smart Packaging are huge. Connecting via QR, RFID/NFC tags or printed electronic Smart Labels is increasingly popular and easy, with or without an App. WeChat too has got into this market with several leading suppliers and retailers, including JD.com. Consumers want information about the product authenticity as well as to be able to take advantage of special offers and promotions.
Smart Packaging is also a critical weapon in the fight against counterfeiting and market diversion, which are major problems in China. These need to be addressed urgently if Brands exporting to the market are to feel confident about future investments, as well as Chinese Brands building a stronger reputation both domestically and internationally. In addition the rapid expansion of demand for Consumer Packaged Goods has led to pressure on supply chains which need to be more secure and managed more efficiently.
Wu Chao-Wu, CEO of Prime and Chief Representative of AIPIA China said, “The timing of the Smart Packaging Summit is ideal to take advantage of the resurging Chinese economy. The event has already attracted the interest of many leading Smart Packaging providers and several Brands - which operate here and export from here - have expressed the desire to attend. We will shortly release a preliminary program, which will develop rapidly in the coming weeks.”
Eef de Ferrante, managing director of AIPIA added, “ It is exciting to get back to running a live event, as we have all missed the person to person contact and live demonstrations. China really is one of the key markets for Smart Packaging technologies as they fit so well with the market’s needs.”
Changing with the times, AIPIA’s event program strengthened for bigger impact
AIPIA, the Active & Intelligent Packaging Industry Association has made some changes to its previously announced 2021 Virtual Global Smart Packaging Program to deliver a stronger series and offer both delegates and speakers the high quality and high impact events they have come to expect from the Association, it says.
The Supply Chain online Congress scheduled for May has been moved later in the year, to mid September.
The Sustainability & Recycling event will now be co-located with the Digitization and Connected Packaging Congress and the date for this event will move slightly earlier, to 2nd November. This will enable these interconnected topics to be covered more efficiently and effectively, according to AIPIA.
The China Congress, a hybrid virtual and live event in Shanghai, will now be two weeks later than originally planned. It is now taking place on 23rd June and will coincide and co-locate with the ProPak China and FoodPack China exhibitions.
“This will enable us to maximise our delegate potential for those able to attend and gives us access to the huge publicity and promotional programs around these shows,” said Wu Chao-Wu, Prime Consulting CEO & Chief Representative of AIPIA China. “This will benefit both the real and virtual attendance as well as bringing more exposure to the speakers and companies exhibiting at the Congress,” he added.
Commenting on the changes AIPIA’s Managing Director Eef de Ferrante explained, “We have learnt a lot from running our Virtual Congress last year and our India Summit last month. We took a look at the wider calendar and were confronted with a host of virtual events for the packaging sector in the Spring and Summer. This is very confusing to would-be delegates and potential participating companies and the effect is to reduce the impact and value of such conferences for everyone.”
“So we have decided to pause for a short time and really ensure that what we are offering is the Real Deal and the best we can provide in the virtual world we all now inhabit. We have built our reputation on providing high quality Smart Packing events with real B2B agendas and want that to continue. It is what our members and the delegates who support us expect,” he added.
“Lets be fair, we all want to get back to normal, however ‘new’ it is or not. We want to run live events as soon as possible, as people do business with people, not computer screens. But, until we can do that safely again, AIPIA is determined to run the best virtual events for the Smart Packaging sector, to keep building this industry, as we have always done, together,” de Ferrante ended.
New chairman takes AIPIA forward into 2021
The Active & Intelligent Packaging Industry Association (AIPIA) is pleased to announce the appointment of Stéphane Piqué from Accenture as the new chair of its Advisory Board. He takes over from Dick de Koning of Packz who has held the post since 2015.
Based in Switzerland, Stéphane has spent the last five years leading Accenture’s Industry X practice in Switzerland and overall Industry X sales in Germany, Switzerland and Austria - driving the digital transformation of the industry. Stéphane is also leading the global Smart Packaging activities for Accenture. He offers advice and support to major clients in their digital transformation. He is also a guest lecturer in digital transformation at St Gallen University and is a member of Accenture’s Swiss Board of Management.
Commenting on his appointment, Stéphane said, “My passion is around technologies enabling the digital transformation which companies and our society are going through. The Digital Revolution has clearly started and will change everything around us. So l’m really excited and honoured to be asked to lead AIPIA’s Advisory Board at this time of huge transformation to digital solutions in the packaging sector, as well as enormous challenges posed by the pandemic.”
Managing director of AIPIA, Eef de Ferrante added, “We are delighted Stéphane has accepted the role, as he brings a truly global perspective to our activities, as well as in depth experience and understanding of the digital world developing around us. He is ideally placed to take us into the next decade of Smart Packaging expansion and the next phase of AIPIA’s development.”
“We would really like to thank Dick de Koning for his excellent service over the last five years. He has led us through a period of growth and development which has laid the foundation for our future. He has agreed to stay on the Board so will continue to contribute his undoubted expertise in Smart Packaging,” said de Ferrante.
AIPIA opens offline exhibition hall at China Office-Shanghai
AIPIA China Office has successfully held six summits since its establishment in Shanghai in 2014. The China summit in 2019 broadened the business to the entire Asia region.
In 2020, global trade has been affected by the pandemic in many ways. In order to provide better services for our customers around the world and let everyone feel the lure of active and intelligent packaging more intuitively, AIPIA China decided to establish a permanent AIPIA China Exhibition and Conference Center in Wenzhou City, Zhejiang Province. The establishment of the exhibition and conference center provides AIPIA member companies with more opportunities to show their products and hold events in the whole APAC and Chinese area, and bring active and intelligent packaging much closer to everyone.
Some member companies of AIPIA China are intending to join the AIPIA China Exhibition and Conference Center. There are more than 1,600 members of AIPIA worldwide, representing the global presence of the active and intelligent packaging industry. Many companies in China and Asia have expressed interest in active and intelligent packaging technology. Why not come to see it here!
In addition, the AIPIA China office will host an online live broadcast event this year. This is a new way to communicate due to the coronavirus situation and try new channels to promote AIPIA business in China. To achieve online interaction beyond regions, AIPIA members will be invited to join in the online live broadcast and give presentations. If you would like to know more about AIPIA in China, or worldwide, please contact us: firstname.lastname@example.org
Companies announce the partnership to improve information flows for the packaging industry about Smart Packaging activities before, during and after AIPIA events, starting with Virtual Congress, on Sep 10, 2020
IoP Journal, based in Brazil, and AIPIA (Active & Intelligent Packaging Industry Association), in the Netherlands have signed a Media Partnership Agreement aimed to give more visibility to AIPIA events and content produced by both parties, related to Smart Packaging, for selected markets. In this way, IoP Journal will keep its readers informed about what is happening in most areas of these technologies, including the Virtual Congress on 10th September 2020. IoP Journal, a pioneer journalism company aimed at the Smart Packaging industry, will cover all AIPIA events, publishing content in Portuguese, English and other languages. The content aims at the Brazilian market, but also at North America, Latin America and other parts of the globe. AIPIA will also publish content from IoP Journal on its website. IoP Journal will create an AIPIA Section in its websites.
The content produced by IoP Journal for AIPIA events will have different formats, including text and videos, focusing on educational subjects, to let more companies understand how the smart packaging market is growing and transforming. It will show how we will use more and more new technologies and concepts to manage brands and its consumer relationships.
Identifying and Tracking products is one fundamental step in this New Packaging World. There are also many other needs that can be addressed by the same technologies, such as Authenticition, Anti-Counterfeiting, Market Diversion, Reducing Food Waste and improved Shelf Life. Another important feature is Customer Engagement, which can be significantly increased by this technology. Last, but highly important, companies will be able to become more sustainable, making it more easy to reprocess packaging and combining this to the power of engaging increasing numbers of consumers to recycle more. IoP Journal’s weekly newsletters will also have AIPIA communications, involving banners to articles, always leting professionals and companies find what they need at IoP Journal and on the AIPIA website and covering its events.
“We are delighted to form this partnership with IoP Journal,” said Eef de Ferrante, managing director of AIPIA, “ It enables us to extend our reach and messages to a new audience and in a highly professional way, through this highly regarded journal. We look forward to increasing the Smart Packaging sector’s development through this agreement,” he added. Edson Perin, editor and founder of the IoP Journal, says that the agreement with AIPIA targets the development of the Smart Packaging Industry. “It is a great step for us to have this partnership with AIPIA, what we have in our objectives since we have started IoP Journal. It is not just a Media Partnership, but the construction of a tool that will help the market to move faster into the high-technology packaging industry”.
IoP Journal has already covered many AIPIA events from last year: the New Jersey Summit, in USA; passing next to the China Summit, in Shanghai; and, of course the World Congress, in Amsterdam, closing the year with a golden key!
AIPIA World Congress, the only global Smart Packaging event, to go Virtual in 2020
Live Broadcasts, Brand Challenges, Technology Streams, One-to-One chats and Virtual Booths....
Following extensive consultation with the industry AIPIA, the Active & Intelligent Packaging Industry Association has decided that the 2020 World Congress will be run as a Virtual event, returning as a physical Congress in 2021. The date for AIPIA VC is September 10, 2020
Making the announcement AIPIA’s managing director Eef de Ferrante said, “We spoke to the industry’s leading players across every product and service and it was absolutely clear this was the right decision at this time. The world may soon be recovering from the COVID-19 pandemic, but the effects on business activity will go on for some time. So we decided the Congress is just too important to be spoilt by these disruptions.”
“We have carefully researched various Virtual event technologies in a very short space of time and come up with a system which allows us to bring all the things you have come to expect from our Congress. So it will include live broadcast presentations, online booths, live Q&A with speakers, one-to-one chats with technology providers and a real Online Challenge,” he explained.
The Congress is, and continues to be, the only truly global event covering the entire sector. It is simply the most important place for networking and information exchange in the world of Smart Packaging. No other event allows delegates to see the Big Picture and meet so many Brands. This will continue in the Virtual event, so we come back even stronger, physically, in Amsterdam, 2021.
“Our Advisory Board, which l am privileged to lead, were absolutely clear that the AIPIA Congress is just too important, and must happen in a way which allows it to continue helping to shape the future direction of the industry we all belong to. AIPIA is integral to the future success of the Smart Packaging sector and l urge you to give it your full and absolute support in 2020. The Virtual Congress must come first in your agenda,” stated Dick de Koning, Chairman of AIPIA.
“This is a challenging time, but also an exciting one,” de Ferrante continued. “Many events have been cancelled or postponed and others are going to take the virtual route, so it will get crowded. But, l assure you, AIPIA Virtual Congress will be the best on offer for Smart Packaging practitioners and users. And it has the potential to reach a bigger ‘on line’ audience than ever, to add even more value for speakers, exhibitors and delegates. So making the choice on where to spend your budget is simple, we hope! ” he concluded.
AIPIA postpones Asia Smart Packaging Summit due to Coronavirus
AIPIA, the Active & Intelligent Packaging Industry Association has announced it will postpone its Summit, scheduled for April in Shanghai, due to the ongoing uncertainties raised by the spread of the 2019-nCov Coronavirus in China and many other regions. Eef de Ferrante, managing director, AIPIA made this statement, “Our first priority is the safety of members and delegates attending the Summit. While the efforts to control the virus are increasing rapidly, the risks remain, and the lockdown on travel in and out of China is likely to continue for the foreseeable future. We felt it was important to give some certainty as early as possible, so have decided to postpone our event.”
“We are doing this with the full agreement of AIPIA’s partners in China, Prime Business Consulting. Their first hand knowledge of the situation and advice on how China’s packaging community is having to dealing with the many disruptions to its business, made this decision easy to take,” added de Ferrante.
Wu Chaowu, AIPIA’s chief representative in China and CEO of Prime, commented, “Establishing the Summit for the long term is very important. The 2019 event was already shaping up very strongly with more booths and more speakers already committed. So interest here for Smart Packaging is very high. But we believe in the interests of members and potential delegates this is the correct course of action. It may be some time before things get back to normal, so a clear decision now helps everyone to plan ahead.”
De Ferrante concluded, “We took a long look at finding 2020 dates, but the packaging calendar is very crowded already, so it is better to move the Asia Summit beyond uncertainties and clashing events. Our colleagues at Prime will work very hard on the project and we look forward to continuing to work with them to make our next Summit, in 2021, bigger, better and more dynamic than ever.”
Are you ready for the next generation of smart packaging?
AIPIA and BXP Magazine to bring the third smart packaging event to New York City area
The 3rd annual AIPIA Smart Packaging Summit Americas will return to the Greater New York City area this June. Co-produced by the Active & Intelligent Packaging Association (AIPIA) and BXP (Brand Experience: Packaging magazine), the event will continue to build off the successes from the 2018 and 2019 events..
The conference, which was previous branded as the Active & Intelligent Packaging Summit, will again take place at the Westin Jersey City Newport June 1 - 2, 2020 in Jersey City, NJ. It will feature two days of dynamic presentations that provide a complete overview of these disruptive packaging technologies and how brand owners and marketers are already commercializing them for the strongest ROI, as well as exhibits from best-in-class suppliers, plus ample networking opportunities.
The Summit is aimed directly at consumer-facing and retailer brands, as well as developers of packaging solutions to help them explore how the latest smart packaging technologies can reinvent and invigorate the entire value chain.
"We are returning to the USA with an even bigger and better event, as the American and related markets are so in need of these technologies ," said Eef de Ferrante, executive director of AIPIA, based in Utrecht, The Netherlands. “Brand owners flocked to the last World Congress in Amsterdam and were hungry to learn how Smart Packaging can give their brands a boost and meet the needs of new consumer priorities, as well as the new retail environment. It will be the same in north America.”
Key topics will include Blockchain, Supply Chain Security and Condition Monitoring, Authentication, Inventory Management, Consumer Engagement, Food Safety/Reducing Waste and Brand Protection. In addition Smart Packaging’s contribution to the sustainability and Recycling agenda is going to be huge and Brands need to know how it can help them to meet their zero waste targets.
"The Summit is the only North American event covering the entire Smart Packaging sector and offer a complete overview of where the market is now and, more importantly, where it is headed," added de Ferrante.
The 2020 program will include more than 20 expert speakers. A central feature will again be the Packaging Innovation Challenge, in which a major Brand Owner challenges AIPIA members to offer solutions for a specific objective. Previous Challenges have been hosted by Bayer Consumer Health and MondelÄ“z International. This is a lively interactive session where company pitches last just 4 minutes!
"We're thrilled to be partnering with AIPIA again in 2020," said Gerri Brownstein, BXP's publisher. "Brand marketers today face more choices and challenges than ever. Understanding the possibilities of these disruptive technologies and their role in this new packaging era can ultimately help brands get to create more effective and profitable brand experiences. There has never been more changes in packaging dynamics. How Brands harness that could be critical to their success."
Custom sponsorship programs are being developed now. Contact Gerri Brownstein at email@example.com for more information. Attendees can register for the event here: REGISTER. Speaking proposals can be sent directly to Eef de Ferrante at firstname.lastname@example.org.
China: Rising to the Active & Intelligent Packaging Challenge
The clear message from the highly successful AIPIA China Summit in Shanghai this July is that the country is ready to embrace the new technologies on offer from the Active & Intelligent Packaging (A&IP) sector and is eager to adopt ways to improve supply chains and reduce counterfeiting. Additionally more than 50 Brand owners who attended showed particular interest in increasing engagement with their tech-savvy customers via smart and connected packs.
Key messages were delivered to the 200 delegates in a very direct way by Kang Yufei, a senior associate principle engineer at Mondelez in China. He told delegates his company was embarking on ‘long term technology development’ and is looking to ‘reach out’ to Active & Intelligent Packaging product providers so his company can ‘lead the future of snacking around the world’. He said this message comes from the highest levels of management at Mondelez and several of the Active & Intelligent Packaging technologies he had seem during the Summit were ‘very promising’ in that quest!
The two day event focussed very heavily on explaining the potential of various Active & Intelligent Packaging technologies for China. A major theme which emerged was protecting products and providing consumers with clear and easily accessible codes and tags to authenticate them. The opening keynote by John Beerens, head of sales at Kezzler set the scene with a talk on how to use unique identities to empower businesses and helps them meet the consumer demand for more information and transparency.
Kezzler also announced it is about to open an office in China to further develop its market and respond to the growing interest and demand for Active & Intelligent packaging in the market.
This theme of consumer demand for more knowledge was a message which recurred through the first and second days in presentations from Toppan, Systech, Advanced Track and Trace, SiliconCraft and NXP. Stora Enso’s smart packaging business development manager Zhang Xiaoxiang overlaid this message with his company’s strong sustainable credentials with its paper based RFID range ECO RTT.
Michael Elias, chief revenue officer at EVRYTHNG also echoed this theme and pointed to the dramatic increase in the use of QR codes in the last 18 month in the APAC region. He believes standardisation is the key to scalable connected products and his company is working closely with GS1 to develop an open stsandard which everyone can use globally. His company too is opening its first office in China ‘within the next 60 days’.
Zhu Taobo, business development director at Amcor explained his company’s approach to using cutting edge technology to accurately predict the trend of the market. Along with 100% recyclable and re-usable packaging he predicted ‘intelligent packaging is an inevitable trend’.Antii Kemppainen from Finland’s VTT technical research centre outlined the many possibilities open to Active & Intelligent Packaging from new printing technologies.
Evigence Sensors and Insignia both offered insights into the benefits of using condition monitoring sensors and labels to accurately show the real-time condition of perishable goods; while marker specialists YPB gave delegates a preview of its Motif Micro technology which it claims ‘ is the best tool yet for connecting the physical and digital world’.
In his opening and closing remarks Eef de Ferrante, head of AIPIA told the audience “We are not running a conference, but building a new industry. China is vital to this, without China there will be no Active & Intelligent Packaging”, he said. This was endorsed by AIPIA’s partner in China, Prime Business Consulting. Wu Chaowu, AIPIA’s chief representative in China express great satisfaction at the outcome of the first Summit. “We can expand and develop the event from this great start”, he said. “China is ready for what A&IP can offer and is fully open for business,” he added.
AIPIA China: Unlocking the Advantages of Active & Intelligent Packaging for the Chinese Market
The up-coming AIPIA China Summit (Shanghai 18-19 July) sets out clearly the advantages of Active & Intelligent Packaging technologies for many sectors of Chinese manufacturing. The event is co-organised by AIPIA, the Active & Intelligent Packaging Industry Association and Prime Business Consulting, AIPIA’s representatives in China.
The program has been designed to explain why this huge market needs Smart Packaging and how the different technologies can be adapted to offer real value to the Chinese packaging sector, and end users in the food & beverage, pharmaceutical and cosmetics/personal care industries – all of which are undergoing enormous expansion.
A Keynote address by Talkin’ Things, the first company in the world to offer a NFC based Smart Packaging System which integrates iPhone and Android users will set the scene. Other presentations will show solutions to China’s growing counterfeit goods problem and how to improve supply chain management and control. In addition Brand Owners, such as Mondelez, will share their Active & Intelligent Packaging experiences.
Leading companies at the cutting edge of Active & Intelligent Packaging development are taking part. These include Amcor, which will demonstrate how it is able to add cutting edge technology on to traditional packaging solutions by accurately predicting the trend of the market. Systech will explain how companies can make their current packaging uniquely identifiable to prevent counterfeiting and diversion. While Evigence Sensors will explain how item level temperature monitoring can help reduce waste and improve the bottom line.
Active & Intelligent Packaging leaders from all across the value chain have signed up to take part in this ground breaking Summit. Leading innovators such as EVRYTHNG (digital ecosystems), Stora Enso (automated authentication and sustainable intelligent packaging), Kezzler (consumer interaction) and NXP (RFID and NFC) are all talking about applications relevant to the Chinese marketplace. In total 20 experts across the entire A&IP ecosystem will share their expertise.
An important feature of the Summit is a Speed Dating session where Active & Intelligent Packaging practitioners will have 2 minutes to get in contact with the many Brands already signed up to attend. There will then be the opportunity to continue one-to-one conversations after the session ends.
Eef de Ferrante, managing director of AIPIA urged the many Chinese Brand Owners, Packaging Manufacturers and Converters, Logistics Companies and Packaging Designers to sign up for the event. “This is a unique opportunity to discover how A&IP technologies can increase profitability, reduce waste and enhance sustainability,” he said. “APAC, but particularly China, has the most potential growth prospects for Active & Intelligent Packaging on the planet. We believe the time is perfect to offer China’s packaging professionals and Brand Owners – both national and international – a window into the complete world of Active & Intelligent Packaging solutions.”
Turning the page on Active & Intelligent Packaging
AIPIA, the Active & Intelligent Packaging Industry Association and BXP, Brand Experience Magazine have published a new magazine Smart Packaging – a state of the industry report – which is now available both on line and in a printed version. The publication reaches out to C-level management at Brands to help them evaluate the smart packaging revolution and how it can add value to their Brand.
Partner in the new magazine is Deliotte, which has recently completed an in-depth report on the value chain benefits of smart packaging Contributors are Evigence Sensors, which explains how seriously food waste impacts on the retailers’ bottom line – and how this can be avoided; as well as Pack-Smart explaining how innovative packaging design combined with disruptive Active & Intelligent Packaging technologies need not lead to disruption of existing automation processes.
Other articles include a ‘Toolbox’ of Active & Intelligent Packaging technologies, to help those quite new to them understand what features are available and some existing applications; while Digimarc explains how smart barcodes can be a boon to the plastics recycling sector; and Zappar show how Augmented Reality brought ‘life’ to a campaign for localized mega retailer 7-Eleven.
Rounding off is an in-depth interview with AIPIA’s communications director Andrew Manly, a 40 year veteran of the packaging sector, who offers a strategic vision of where Active & Intelligent Packaging has come from and where it is likely to go in the near future.
“This is our first venture into the printed word on this scale,” explains AIPIA managing director Eef de Ferrante. “We are sure Smart Packaging is a valuable contribution to the whole discussion about Active & Intelligent Packaging and offers real insights which Brands can ‘get their teeth into’ and better appreciate the value of these technologies.”
“We would like to thank particularly, Deloitte, Systech, Certilogo, Kaleidoscope, All4Labels and Smartrac for supporting this first edition. AIPIA looks forward to building on this success and increasing the profile of Active & Intelligent Packaging even more. We hope our members will join us to bring the issue to C-level Management at Brands via social media, and other means, to make the special report, in particular, go viral, and advance the whole industry together,” he added.
AIPIA Summit of the Americas 2019: Snacks, Packs and Facts!
A packed program of over twenty five expert speakers, discussing everything from the latest disruptive digital technologies to a dynamic way to tell if milk is sour, ensures that every delegate at the second AIPIA USA Summit (New Jersey 3-4 June) will take away something to add value to their Brand and business!
A recent addition to the event is one of the most powerful names in the snacks sector, Mondelez, which will be challenging Active & Intelligent Packaging companies to come up with solutions for some of the most famous snack Brands in the world. Companies will have just a few minutes to pitch their ideas to the snacks giant, and convince them why their particular Active & Intelligent Packaging solution will add value to a single Brand or group of Brands within the Mondelez portfolio.
The level of interest in Active & Intelligent Packaging from Brand Owners has been rising dramatically recently, as has the number of applications in, for example, consumer engagement, product security, authentication and provenance. AIPIA accounts for this easily because the facts are becoming clearer:
Consumers want to be more involved with their products and make informed choices about what they buy, how they buy and when they buy – as well as the sustainability of the packaging. It needs a level of consumer interaction and information delivery which only Intelligent Packaging can supply.
Consumers are challenging Brand Owners to guarantee security, safety, authenticity, freshness and longer life quality. Active and Intelligent solutions can deliver all of these, often from one source, in a way which is cost effective and efficient, whilst still maintaining Brand and pack Identity.
And Blockchain is quickly becoming the Retailers favorite means to authenticate product origin and quality. So Brands and their suppliers and logistics partners need to up their game to retain consumer trust. Active & Intelligent Packaging practitioners offer a range of Blockchain options and data capture solutions.
Information is power. While Active & Intelligent Packaging is delivering benefits to the consumer it is also enabling Brand Owners to understand what motivates them to stay a loyal customer. What will keep bringing them back to a particular brand rather than a competitor’s product. How do they keep that happening? What is the best offer or price point? All this can be understood from a simple tap of a smartphone connected product.
Supply chains just keep getting more complex. How do Brands and logistics companies ensure goods arrive intact, on time and in the best condition? Many now seek solutions from the Active & Intelligent Packaging community.
Experts, such as Digimarc, E-ink, PragmatIC, Talkin Things, Thin Film, Pack-Smart, EVRYTHNG, Wiliot and Zappar will discuss real applications as well as the latest Active & Intelligent Packaging develpments, research and trends. While Deloitte, VTT and Cambridge Design Partnership will offer insights about the way ahead.
Topics being covered include the tangible benefits of smart labels; bringing connecivity to everyday items; value creation using smart, reusable packaging; packages that talk; and smart packaging for hot consumer experiences.
Book your place today, it’s the hottest ticket in town!