Crane Authentication unveils discreet, smartphone-enabled authentication system | 11-06-2025 |

Hot on the heels of its takeover of De La Rues authentication assets, (see Newsletter 28-05-25)  AIPIA member Crane Authentication has unveiled the InsightPulse™ system, which pairs patented, discreet digital marking technology with an intuitive smartphone app, delivering enhanced supply chain security and real-time insights into counterfeit activity across global markets, it says. 

For brand owners, supply chain stakeholders and customs agents, this on-product authentication solution enhances supply chain security and provides actionable insights into the potential presence of counterfeit goods, according to the company. They  gain full visibility into potential counterfeits in their supply chains, which enables them to generate real-time, actionable verification insights and comprehensive audit trails. 

The system leverages Crane’s patented particle marking technology, discreetly encoded onto products and packaging to make them nearly impossible to counterfeit. Invisible under normal lighting, the marking can be scanned and verified using a standard smartphone camera equipped with their specialized app. InsightPulse™ also integrates seamlessly into existing manufacturing workflows using standard printing techniques, mitigating disruptions to supply chain operations, it  claims.

“This innovation came from listening to our customers’ needs for acting quickly against counterfeiters in today’s fast-changing environment, while providing their end-users with authentic products and a genuine brand experience,” said Rich Cremona, President of Crane Authentication. 

The growth of intricate, decentralized supply chains, the rapid adoption of digital technologies by consumers and brands, as well as the expansion of ecommerce and social commerce have provided manufacturers with opportunities – and new challenges as counterfeiters become more agile, the company explains.  

“For our customers, this authentication product innovation offers actionable insights enabling brand owners to take real-time actions against counterfeiters. Equipped with InsightPulse™, our customers now gain an edge in the race to protect customers against the harm of counterfeits,” said Yann Ischi, VP of product management and marketing at Crane Authentication. 

As a new digitally activated authentication technology, InsightPulse™ is a groundbreaking expansion of Crane Authentication’s digital portfolio, it believes. The new technology is part of the company’s continued efforts to meet the evolving needs of both high-security and commercial markets through seamless and unobtrusive brand solutions that provide a layered protection strategy.

ALL THIS AT AIPIA CONGRESS 2025 AMSTERDAM