QR codes boost Euro 2024, US National Dairy Month and Belgian Re-use campaigns

Coca-Cola is giving consumers the chance to win a host of football-themed prizes in a campaign to help retailers tap into the excitement surrounding this summer’s UEFA Euro 2024 football tournament. The on-pack promotion kicked off on 10th June for five weeks across its 2L, 1.25L and 500ml PET bottles, 330ml cans and 24 multipack cans and 330ml glass icon bottles of Coca-Cola Zero Sugar.

Consumers can scan QR codes on limited-edition packs that feature an eye-catching football fan designs and be taken to the Coke App to enter a prize draw for a chance to win. There are chances to win every day, with customers able to get their hands on adidas training tops and official UEFA Euro 2024 prizes which are Coca-Cola branded footballs and cups. Everyone that enters the promotion will also be added to a draw for an ultimate VIP final fan fest experience at BOXPARK to watch the final game of the tournament.

The on-pack promotion follow’s Coca-Cola’s ‘Endless Summer’ on-pack promotion which gave shoppers the chance to win pairs of tickets to UEFA EURO 2024 and 2024 Summer Olympic Games in Paris. During the 2018 World Cup, colas contributed more value to the growth of the soft drinks category than any other segment and this was driven by the Coca-Cola brand, according to Nielson.

/ The city of Leuven, Belgium, has launched a project promoting reusable packaging for takeaway meals in seven catering establishments. Customers choose reusable jars, register for free via an app, and merchants scan QR codes when the container is purchased. Jars must be returned within 14 days to any participating business; late returns incur a €12 fee. The initiative aims to reduce public bin waste, which is reported as a significant issue since the COVID-19 pandemic. An evaluation will be conducted in December 2024. The organising body says other traders can still join the scheme.

/National Dairy Month, every June in the USA, is an ideal time for Prairie Farms Dairy Inc to launch new products, it says. The company is introducing a line of classic natural cheese including cheese curds, natural cheese spreads, Mini Moon™ Wheels, and a classic cheese sampler. 

For the first time since 2009, the company is also rolling out new packaging for cottage cheese, sour cream and dips. The simple artisan look with distinctive wax seal builds on the success of design elements used on its cream cheese and ice cream packaging. An on-pack QR code links to dynamic video content to enhance customer engagement that covers the farm-to-table journey and other important topics, like cow care and sustainability.

Prairie Farms Dairy Inc. is one of the largest and most successful dairy cooperatives operating in the Midwest and the South USA. Elements of the cooperative include more than 600 farm families, 7,000 associates, 47 manufacturing plants, 100+ distribution facilities and annual sales of over $4.69 billion

AIPIA and AWA Smart Packaging World Congress Amsterdam

« News feed