QR on snack packaging invites students to create their own music | 31-10-2022 |
Having just completed our first AIPIA event in North America since 2019, we think it makes sense to run a story on a smart packaging application on that continent. Harvest Snaps, a plant-based snack brand which is part of Calbee America, has launched a music-driven, TikTok-branded, effect designed to attract and engage college students across the USA during the Autumn.
Created in partnership with Cutwater, a digital creative agency, the effect entitled ‘Snap Sounds’ can be accessed directly through TikTok (@harvestsnaps_official) or by scanning the QR code on the Mixed Snack Pack from Harvest Snaps — six, single-serve bags of veggie snacks in three flavours. It also streams as a YouTube hyperlink...
