Identiv wins award for solution that verifies authenticity of both bottle and wine | 10-02-2026 |
Identiv, Inc, a longtime member of AIPIA and a global leader in RFID- and BLE-enabled Internet of Things (IoT) solutions, recently announced that it has been selected as winner of the "IoT Connected Retail Application of the Year" award in the 10th annual IoT Breakthrough Awards program. The company is a main sponsor of the upcoming AIPIA/AWA World Smart Packaging Congress in Amsterdam, (May 20/21). IoT Breakthrough is a market intelligence organization, the Awards program recognizes innovative companies in the global Internet of Things (IoT) market today.
"By fusing physical packaging with digital trust, Identiv, ZATAP, and Genuine-Analytics are setting a new standard for secure and transparent retail in the IoT era," said Steve Johansson, managing director, IoT Breakthrough. "Identiv and their partners' unique multi-layered approach moves beyond partial verification to safeguard both the container and the contents, offering a more comprehensive level of protection and trust for high-value transactions than conventional IoT solutions can deliver."
The companies have collaborated to provide an IoT solution that verifies the authenticity of both the bottle and the wine itself. By merging secure NFC smart packaging, scientific content analysis and blockchain-based digital identity, the partnership establishes an immutable link between physical products and their digital twins. At the core are Identiv's tamper-detecting NFC inlays, powered by NXP®'s NTAG® 424 DNA TagTamper security chips, which detect interference and connect each bottle to its digital identity.
At a Swiss wine auction in 2024, the partnership’s solution successfully authenticated a series of rare, high-value vintages, with some bottles priced at over 20,000 Swiss Francs. It even detected a counterfeit bottle, reinforcing the platform’s potential for broader adoption.
“This is the future of wine authentication,” said Klaus Simonmeyer, Vice President at Identiv. “With our NFC inlays designed specifically for the unique properties of wine bottles, Genuine-Analytics’ groundbreaking analysis of wine contents, and ZATAP’s digital twin technology, we’re able to confirm not only that a wine bottle is authentic, but so is the wine inside.”
Genuine-Analytics' proprietary winePROOF method complements the hardware with a microscopic laser-drilled test against a proprietary database of more than 1,400 authentic vintages. Once verified, a custom GA Safety Tag designed by Identiv reseals the bottle, while ZATAP's mobile interface writes the verification into the blockchain to deliver transparency and provenance data directly to buyers.
"For businesses and buyers, protecting authenticity is critical to preserving both value and reputation. In addressing the counterfeit wine market, this solution redefines what 'connected retail' means, proving that IoT can protect both goods in transit alongside the authenticity of the actual wine inside," said Kirsten Newquist, CEO of Identiv. "We're proud to receive the 'IoT Connected Retail Application of the Year' award from IoT Breakthrough and want to thank our valued partners, ZATAP and Genuine-Analytics. This is the future of authentication for consumer goods from the luxury wine industry and beyond."
Identiv will showcase its range of RFID- and BLE-enabled IoT solutions at the Congress. They create digital identities for physical objects, enhancing global connectivity for businesses, people, and the planet, it says. These solutions have been integrated into over 2.0 billion applications worldwide, driving innovation across healthcare, consumer electronics, luxury goods, smart packaging, etc.
ALL AT AIPIA/AWA SMART PACKAGING WORLD CONGRESS 2026
