Have your say: the 2027 Global Connected Packaging Survey is now open | 11-11-2026 |
AIPIA is pleased to again support Appetite Creative's sixth annual Global Connected Packaging Survey, a major benchmark on how brands use QR codes, NFC and other connected technologies on pack. Last year's edition gathered 712 responses from brands, agencies and packaging leaders worldwide. Appetite Creative would like to see over 1000 responses this time.
The 2027 survey is sponsored by two longstanding AIPIA members Koenig & Bauer AuraVeo and Pragmatic Semiconductor.
New for 2027 is a dedicated section on GS1 Sunrise 2027 readiness, as 2D codes arrive at the till, alongside questions on authentication, Digital Product Passports and AI.
The survey takes just 3 minutes, and respondents can enter a prize draw to win a €250 Amazon voucher or one of two copies of Connected Packaging: The Game-Changing Marketing Tool authored by Appetite MD Jenny Stanley. Everyone who takes part gets early access to the results.
The results will be revealed at a free webinar on Tuesday 23 February 2027, 15:00–16:00 CET, with Sandra Wagner (Koenig & Bauer AuraVeo), Camilla Young (GS1 UK) and Tom Stone (Greencore).
Links
• Take the survey: SURVEY
• Register for the results webinar: RESULTS Webinar
