Digimarc, a NASDAQ-listed technology company, is the inventor of the Digimarc Discover platform featuring the imperceptible Digimarc Barcode. Digimarc Barcode for packaging, print and audio features invisible and inaudible codes that people can’t see and hear, but are immediately recognizable by computers/devices such as smartphones and front of store scanners at checkout.
The Universal Barcode
Take your sales and supply chain management to the next level with Digimarc Barcode, an advanced barcode supporting modern packaging design. The machine-readable Digimarc Barcode can contain the same data as UPC/EAN symbols or carry similar information to QR and DataMatrix codes. Digimarc Barcode outdoes the rest by also communicating custom content to consumers’ mobile devices. Most importantly, Digimarc Barcode is a seamless element of the packaging artwork itself, unobtrusively doing more for your brand than visible codes can.
Supply Chain Efficiency
Digimarc Barcode can contain data beyond the GTIN or SKU number, allowing for more accurate supply chain management. High-speed inspection systems that identify Digimarc Barcode become more effective at matching, filling, and tracking parts.