AsureQuality is the leading provider of food assurance services to the food and primary industries sectors in New Zealand.
As a New Zealand Government owned entity, we offer independence of the highest integrity, supporting our partners as they work hard to uphold what Aotearoa stands for in food – a higher standard of quality and safety.
As Kaitiaki Kai, guardians of food we have a deep responsibility to do the right thing for food and the environments it comes from, bringing a personal sense of commitment to our partners and the food world. We actively collaborate, sharing knowledge, resources and skills so that everyone benefits – not just in the immediate future, but for generations to come.
We are unique with our end to end focus through a combination of auditing, inspection, certification, verification, training, assurance mark traceability, digital products, diagnostics, and laboratory testing; all backed with an extensive range of domestic and international accreditations, recognitions and approvals.
With over 1800 dedicated people working closely with our partners at every point of their food supply chains, sharing and applying knowledge and insights gained from over 100 years’ experience. Our people work with care and passion, showing the way and inspiring a safer, more sustainable and transparent food world. With specialist knowledge and extensive experience, we are perfectly placed to deliver customised food assurance services designed for specific requirements.
We offer a suite of Assurance Marks that provide independent verification of product features, claims or supply chain authenticity. These Marks help our partners meet the growing demand from consumers who want to know what is in their food and where it comes from.