Connected juice carton educates consumers about its sustainability benefits

Spain’s top juice brand, Don Simon, has unveiled what it describes as its first-ever 100% environmentally friendly and smart packaging, which, it says will do good for both consumers and the environment.

In partnership with its packaging supplier Elopak and creative technology studio Appetite Creative, an AIPIA member, Don Simon has incorporated a fun and interactive connected experience to help educate consumers about the benefits of the new Pure-Pak® eSense packaging...


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