Brands are ditching ‘use by’ dates. What does this mean for the packaging industry?

The announcement last month that the UK’s Co-op retail chain is to drop the use of ‘use by’ date guidance on its own-brand yogurts came as most welcome news in many quarters. For Smart Packaging providers it could be turned into an opportunity. But these moments must be seized on properly, and there need to be some mechanisms to achieve that. After all, even the packaging averse WRAP UK organization admits that 70% of food waste occurs in the home. So, any on-pack mechanisms which reduce that must be worthy of consideration....


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