NEWS: Price breakthrough for NFC tag inlays

26-02-2019

A new NFC tag inlay, jointly developed by NXP and Identiv, is now available to order at an “unrivalled” price of US$0.05 per unit, “enabling a new generation of smart products across a wide range of end markets where NFC may have been previously considered price prohibitive.” The five cent per unit pricing is available when ordering a minimum of 20,000 units of Identiv’s 25mm diameter dry inlay design.

The new inlays combine NXP’s cost-optimized NTAG 210µ chip with an antenna, epoxy glue and the choice of PET film or adhesive backing, enabling them to be directly embedded into finished products or converted into them.

“Identiv’s new ultra-low-cost NFC tags are perfectly suited to companies looking to deploy quality, off-the-shelf connectivity,” says Alexander Rensink, NXP’s business segment manager for smart products.

“The proliferation of NFC-enabled smartphones and other consumer electronic devices allows companies to engage directly with their end-customers. Identiv helps them make this happen. Our expertise lies in the design and production of inlay designs integrating various materials, chip technologies, and frequencies for metal and non-metal environments.,” said Dr. Manfred Mueller, Identiv COO and general manager, Identity. “Leveraging the quality of NXP chips, Identiv continues to  position NFC for easier integration and adoption in different markets, while also allowing straightforward migration from barcodes/QR codes to powerful, flexible NFC technology.”

“Compatible with any Android or Apple iOS 11 and NFC-enabled device, the inlay is ideal for enabling NFC use cases including internet of things and customer engagement applications,” Mueller explains.

“Ideal applications for the inlay portfolio include the internet of things (IoT), NFC smart posters and billboards , logistics and supply chain, pharmaceuticals and healthcare, fast-moving consumer goods, beauty care, spirits, device authentication and counterfeit protection, wearable technology, and customer loyalty programs,” the companies say.