Since its establishment in 1976, Saudia Dairy & Foodstuff Company (SADAFCO) has been a leader in the UHT (Long Life) Milk market in Saudi Arabia, with the Saudia brand capturing more than half of the Long-Life Milk market and almost a third of Total Drinking Milk.
In addition to UHT milk, the company also manufactures Tomato Paste, Ice Cream, Snacks and Drinks, with Saudia Tomato Paste also enjoying the status of market leader.
During the past two years SADAFCO has expanded its product range with new launches in the Breakfast Cream, Cheese, Butter, Powdered Milk, Ketchup, Fortified Children’s Milk and Frozen French Fries categories.
These new additions have been the result of SADAFCO’s pursuit of its corporate mission, which states: “To develop, produce and market a range of nutritious food propositions for consumers of all age groups and create maximum shareholder value through team work”. This mission remains the company’s drive as it explores consumer needs to seek out more relevant product offerings to add to the Saudia range.