Now, that is what we call ACTIVE Packaging! | 07-01-2020 |
Mark Rober, a former NASA engineer turned YouTube star who went viral last year (88 million views) for his glitter-bomb-fake-Amazon package has an updated model for the 2019 holiday season, according to an article in USA Today, as well as featuring on the BBC and several newsfeeds.
After a package was stolen from his front steps, Rober, who worked on NASA's Curiosity Rover, designed a package that appeared to contain an Apple HomePod but instead shot out glitter and a foul smell when opened – plus, it recorded thieves' reactions using cameras inside. He claims 1.7 million packs go missing every day in the USA.
For 2019 he has developed a new-and-improved decoy package. Featuring a reformulated "fart spray" and biodegradable glitter, Rober posted the new video recently, which also features the inspiration for his original device, "Home Alone" star Macaulay Culkin.
The package design is sophisticated yet simple says the report. A box that looks like a pair of new headphones is instead equipped with four phones that record video, a spinning cup that shoots out glitter and two cans of a foul-smelling spray. The video was sponsored by Bose, the audio company.
When the lid is opened, a magnet is triggered and the device activates, shooting the glitter and spraying the bottles with a motor. "As far as I'm concerned, relatively harmless, karmic justice has never looked so beautiful," Rober says in the video.
This year, Rober also put out a call on social media to have people place the packages on their doorsteps to record package thieves' reactions. The week before Christmas the video had already racked up 13 million views on YouTube. If the thief discards the exploding pack to get rid of the smell a GPS tracker device inside can locate its whereabouts.
The full video is available on YouTube, just type in Mark Rober glitter bomb pack.