NEWS: Lid turns crates into e-commerce packs with collection and re-ordering chip

03-12-2019

The potential of online sales for beverage makers is enormous, and largely untapped until now. DS Smith Plastics has developed two complementary packs to help Brands to boost sales, get their goods directly to their customers, deliver a promotional buzz and encourage quick and easy repeat purchases, it is claimed.

The company has introduced the (R)Ecommerce lid, that converts standard crates into e-commerce packs and has a chip that communicates with an app to organize collection when it has been emptied. In addition the Giftbee is the first ever purpose-designed reusable e-commerce pack for glass bottles, it says.

The (R)Ecommerce lid converts existing crates into E-commerce packs with a secure, locking and re-sealable lid that fits most standard crates. Included in the lid is a special chip that communicates with an app to organise collection when it has been emptied – along with quick and easy access to an e-commerce website to place a new order, so encouraging repeat business and brand loyalty.

“We have over 30 years of experience perfecting reusable beverage crates and we’re best- placed to introduce the first E-commerce solution for brands or distributors looking to tap into the e-commerce market. It fits seamlessly into existing production and distribution processes because the crates are fully stackable with the lid,” said Paul Baeyens, managing director of DS Smith Plastics. “Without any machinery investment or separate production lines you still access the incredible potential of online sales and generate unbeatable brand loyalty through loop-ready packs that can be ordered again and again with the click of a button.”

The second option Giftbee is the first reusable and trendy premium e-commerce pack for glass bottles and comes with two reusable Fillbee six packs inside for an unparalleled brand experience for consumers, according to the company. This pack can be fully branded with large IML labels, or embossed wording, making it ideal for marketing blitzes like product launches or event tie-ins.