Glowing and showing! Molson Coors and Kraft Heinz launch summer with Smart packs | 05-07-2022 |
The beverage company is using thermochromic ink, which turns the mountain peaks on Coors bottles and cans blue when the beer is cold enough to drink. The company has been a pioneer of this type of technology on its beer products.
This Summer the brand is launching seven limited-edition chill-to-reveal designs with this technology – and hidden word will be revealed behind a pair of sunglasses across the full length of every bottle and can when the packs are chilled to the right temperature...
