Glowing and showing! Molson Coors and Kraft Heinz launch summer with Smart packs

The beverage company is using thermochromic ink, which turns the mountain peaks on Coors bottles and cans blue when the beer is cold enough to drink. The company has been a pioneer of this type of technology on its beer products.

This Summer the brand is launching seven limited-edition chill-to-reveal designs with this technology – and hidden word will be revealed behind a pair of sunglasses across the full length of every bottle and can when the packs are chilled to the right temperature...


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