Digital QR codes on pills offer customised patient care

In the pharmaceuticals sector, there has recently been a shift away from the traditional ‘one-size-fits-all’ concept of drug administration to a more patient-centred one. A possible approach to obtain personalized medicine is with Data-Enriched Edible Pharmaceuticals (DEEPs), which are printed on each individual pill in the pattern of QR codes.

A study by teams from University of Copenhagen in Denmark and Uppsala University in Sweden explored patients’ preferences, perceptions, and acceptability of DEEPs and the digital aspects of them. Thirteen participants, living in Denmark, were interviewed twice during the study...


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