Tetra Pak uses smart, connected packaging for better consumer engagement

Major food processing and packaging company Tetra Pak has included a fun and interactive smart packaging experience on its cartons for a leading European fruit juice producer to help educate and inspire its customers, it says. The feature has been developed in partnership with creative technology studio Appetite Creative. Both are AIPIA members.

Focusing on passion fruit, pineapple, and mango flavours in the one-litre range, the smart packaging utilises a web app-based connected experience accessed via QR codes to help customers connect to an interactive personality test. This looks to uncover the best juice drink to fit any given personality and inspire users to mix juices to create new and bespoke beverages or cocktails...


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