Guala and SharpEnd team up for first roll-out of connected wines in USA | 08-08-2019 |
Californian wine brand Böen, claims to be the first United States wine brand to deploy Near Field Communication (NFC) technology to date. NFC connected bottles will be released across the country, offering consumers the ability to be taken to the home of the Böen range 0f wines with a tap on the cap.
The new technology has been developed by SharpEnd – The Agency of Things ™ and Guala Closures, gives consumers instant access to information about the wine they are purchasing by tapping the bottle’s cap with their smartphone. This is thanks to e-WAK®, Guala Closures’ award-winning, first NFC-integrated aluminium closure for wine.
By inviting users to ‘tap our cap’, consumers will have instant access to information about the wine they are purchasing as well as taking them to the vineyards where the wines are made.
There is no requirement to download an app, as the ‘tap’ opens a portal taking purchasers to Böen’s farmhouse where consumers can be educated about where and how their wine was made, offering food pairings, and a central place for fans to share their own experiences with the Brand within the platform and via social media.
Joseph Wagner, founder of Copper Cane Wines & Provisions, which owns the Böen Brand, says, “At Copper Cane, not only are we innovating with how we grow grapes and make our wines, but also through how we connect with our consumers.”
Cameron Worth, CEO and founder at SharpEnd, comments, “There is increasing consumer demand for connected packaging across a range of technologies. We know from experience that Brands which leverage connected packaging to drive engagement can learn more about what their consumers want and keep up with emerging trends. A rollout of this scale has been a long time coming, and SharpEnd is very proud to support this trailblazing commitment from Böen.”
Simon Yudelevitch, general manager Guala Closures North America, “Our efforts in developing innovations are paying off and we are particularly happy to achieve this with Böen. We are excited to be a part of this momentous technological moment for the wine industry. e-WAK will have the opportunity to demonstrate the enormous potential represented by connected closures.”
Böen currently has five wines available: Pinot Noir and Chardonnay made from a blend of grapes from Sonoma, Monterey, and Santa Barbara counties, as well as appellation-specific editions of Pinot Noir from the Santa Lucia Highlands, Santa Maria Valley, and Russian River Valley.