German retailer Netto ensures efficient checkout and plastic recycling with Digimarc Recycle | 02-10-2023 |
AIPIA member Digimarc Corporation and the German retailer Netto Marken-Discount have announced an important milestone in delivering an easier, more efficient checkout while ensuring its branded products at Netto’s 4,300 stores nationwide are recycle-ready. Netto private labelled food and beverage products are now digitized using Digimarc’s product digitization technology, including incorporating covert digital watermarks into the packaging.
“It is exciting to partner with retailers like Netto that are setting the example for the rest of the industry and leading the way for a circular economy,” said Digimarc CEO Riley McCormack. “More sustainable packaging is becoming a business imperative, and our digital watermarks are transforming recycling as a validated way to improve circularity dramatically.”