Meet Brands and learn about the latest Smart Packaging Innovations in Amsterdam this May

At the upcoming Smart Packaging World Congress in Amsterdam (20-21 May), organised by AIPIA and AWA you will have the opportunity to take part in the most comprehensive event for the Smart Packaging sector this year. Nowhere else can you meet both technology providers and End Users in a crucible of ideas and red hot innovation.

Hear about:

  • How Connected Technology Reduces Food Waste, Packaging Waste & Risk Through Real?Time Intelligence
  • Meet Cranswick, the leading and innovative supplier of premium, fresh and added-value food products who will participate in the Brand Challenge which always stimulates both those who pitch their ideas and the audience. And offers Cranswick some great ideas to move their business forward!
  • Secure Digital Identities and the Future of Smart Packaging
  • DPP Not for Dummies: A Deep Dive into the Digital Product Passport
  • AI?Driven Image Recognition for Product Authentication, Brand Protection and Smart Packaging
  • Packaging That Tells The Truth ....and Still Enhances Your Shelf-life
  • Connected Packaging: NFC?Enabled Experiences, DPP Readiness and Next?Generation Consumer Engagement

The agenda and list of partners is great! In case you need reminding the famous Brand Challenge, this year with Cranswick, will round off proceedings with a bang!.

Other confirmed participants include: FluidXS, ABInbev, Hoogvliet, MCC, Action Retail, Xordex Ventures, Avery Dennison, AHOLD, Smurfit Westrock, Storeboom Food Group, Lasso Loop Recycling, Jumbo Supermarkets, CCL, Searious Business, GS1, and so on….

HOT OF THE PRESS: More details of the Cranswick Brand Challenge:

The Cranswick packaging team is asking you to develop 'The Perfect Pack'!

We are most impressed about the demands of Cranswick to our industry. They are looking on the highest level for technologies on freshness, integrity, traceability, authenticity, data-strategies, DPP and scalability.

And they have something to offer you as well: On-site trials within Cranswick, integration with inspection and GS1 systems, joint development/pilots and exposure to UK retailers.

If you think you have a technology which fits the brief then follow this LINK for more details of the Challenge and how to pitch! Or just come and listen to this most exciting Smart Packaging event..

Other confirmed participants include: FluidXS, ABInbev, Hoogvliet, MCC, Action Retail, Xordex Ventures, Avery Dennison, Smurfit Westrock, AHOLD, Storeboom Food Group, Lasso Loop Recycling, Jumbo Supermarkets, CCL, Searious Business, GS1, and so on….

You have just one month to register for the Smartest Packaging event in town! Do not stay at home, REGISTER HERE. Looking forward to seeing you all again in Amsterdam, May 20-21.

ALL AT AIPIA/AWA SMART PACKAGING WORLD CONGRESS 2026

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