Zappar AR helps wine brand tell its global environmental story | 29-03-2022 |
Australian winemaker Accolade Wines has unveiled “Banrock Station”, an Augmented Reality (AR) experience that takes users around the world to check out some of the company’s 130+ environmental projects. Also they can plant their own virtual tree in support of Banrock’s commitment to plan 100,000 native trees and shrubs every year.
The Banrock Station Environmental Trust was established in 1995 to re-invest profits from the sale of wines from the Banrock Station brand, into global environmental projects. Over the last 20 years, it has contributed over AUD$6 million to these projects across 13 countries, from protecting turtles in the Great Barrier Reef to supporting polar bear and orangutan rehabilitation.