The next evolution in anti-counterfeit solutions ? | 10-10-2025 |

Rolling Optics a Swedish based innovator in micro-optics has announced the official launch of Fidaro™, a next-generation visual authentication solution designed to help brands combat counterfeiting through intuitive, consumer-friendly technology, it says.

Micro-optics is considered to be one of the most disruptive and advanced security materials today. With patented technology and processes, delivering layered protection—overt, covert, and forensic to achieve the highest levels of security worldwide, says the company. It can be customized with designs matching brand identity and attention—from visual effects to size, shape and application. Fidaro doesn’t just protect —it impresses, increases product desirability and trust, claims the company.

The concept represents a major leap forward in micro-optic innovation according to the Rolling Optics. It enables instant product authentication by end-users — with no need for special tools, lighting, or devices. By putting authentication into the hands of the consumer, Fidaro empowers brands with a direct, visible defence against counterfeiters, it believes. The solution can integrate with digital technologies such as QR codes, NFC, and RFID for enhanced multi-layer security.

“Fidaro is more than a security feature — it’s a storytelling platform and a trust-building tool. In a world where authenticity matters more than ever, it give brands a powerful way to engage with consumers while protecting their products,” said Axel Lundvall, CEO at Rolling Optics. 

Engineered with a new generation of patented optical effects, Fidaro blends striking visual appeal with multi-layered security, enabling both overt and covert protection. Its flexible design architecture makes it ideal for a wide range of industries, including cosmetics and beauty, fashion and sportswear, pharma and health, industrial and high value consumer goods, according to the developers. 

Whether used on packaging, labels, or integrated in products, it offers customizable visual effects that enhance brand storytelling while seamlessly integrating optional digital security technology. It is the culmination of years of R&D — and a bold step toward the future of authentication the company believes. It was officially launched at this year’s LUXEPACK Monaco and is now available for commercial deployment.