Newell Brands

More than a century ago, Edgar Newell founded the Newell Manufacturing Company, Inc., a maker of metal curtain rods in upstate New York. Over time, other icons have joined our family of brands, including Sharpie® in 1992; Rubbermaid® and Graco® in 1999; Paper Mate®, Parker® and Waterman® in 2000; and Coleman®, Yankee Candle® and Mr. Coffee® in 2016. While our portfolio has grown over the years, one thing remains the same: We are committed to delighting consumers and bringing leading solutions to our customers.

Our family of over 50 brands is organized into three operating segments:

Learning & Development
Writing

We are the global leader in writing instruments with a product portfolio including Sharpie® markers, pens, highlighters and pencils, Paper Mate® pens and pencils, Prismacolor® art supplies, Elmer's® glue, DYMO® labeling tools, Parker® fine writing tools, and EXPO® dry erase markers and accessories.

Baby

Our Baby brands represent the highest commitment to quality, comfort and safety. Our Graco®, NUK®, Baby Jogger® and Aprica® products help parents, caregivers and children worldwide, ensuring safe and healthy development.

Home & Commercial
Commercial

The products within our Commercial Business are used to meet the challenging demands of commercial facilities and businesses around the globe, while promoting sustainability as a leader in the commercial cleaning industry. The business includes our Rubbermaid Commercial Products®, Mapa®, Spontex® and Quickie® brands.

Kitchen

Our Kitchen business is comprised of leading brands used in the kitchen and around the home, including Rubbermaid® and Sistema® food and beverage storage solutions, FoodSaver® home vacuum-packaging machines, Ball® food preservation products and Calphalon® premium cookware. Iconic brands and products also include Crockpot® slow cookers, Mr. Coffee® coffee makers, and countertop essentials from Oster®.

Home Fragrance

Our Home Fragrance brands fill homes across the globe with inspiring, long-lasting scents. Season after season, our Yankee Candle®, Chesapeake Bay Candle® and WoodWick® brands bring moments of joy to our consumers' lives around the world.

Outdoor & Recreation
Our popular Coleman®, Marmot®, Contigo® and bubba® brands maximize consumers' enjoyment of the outdoors and promote an active daily life