NEWS: Smart Shelves as well as Smart Packs help with ‘the Tap’17-10-2017
Thin Film Electronics has announced that GlaxoSmithKline (GSK), one of the world’s leading research-based pharmaceutical and healthcare companies, has commercially deployed its SpeedTap™ tags to create interactive ‘smart’ shelves for enhanced communication with consumers.
As a global leader in Near Field Communication (NFC) mobile marketing and smart packaging solutions Thinfilm are very keen to encourage consumers to tap their smartphones on these devices and will be hosting the Ideas Hackathon “How to accelerate consumer interaction with smart packaging” during the AIPIA Congress. So this development with GSK is very timely.
GSK has introduced interactive ‘smart’ Flonase® Allergy Relief shelves in retail stores across Canada in an effort to educate consumers about the new product and guide them in their purchasing decision. SpeedTap™ tags incorporated into shelving allow consumers to obtain product information through the tap of an NFC-enabled smartphone.
Flonase® is the first ‘prescription to over-the-counter’ intranasal corticosteroid spray from GSK indicated for relief of nasal and eye-related allergy symptoms as well as management of sinus pain and pressure.
In addition to the tags GSK is also using Thinfilm’s software platform – CNECT™ – as part of the end-to-end solution. The cloud-based platform integrates with the NFC hardware, enabling GSK to manage tags remotely, deliver custom messaging and content, view real-time consumer tapping activity, and develop valuable consumer insights through built-in analytics functionality.
“At GSK, we focus on helping people do more, feel better, and live longer. And we do that, in large part, by delivering highly effective products to the market,” said Sriman Banerjee, Director – R&D Respiratory Packaging for GSK. “But we also realize that connecting directly with consumers to provide unique and meaningful experiences is critical in today’s market to strengthen customer relationships, building brand loyalty, and drive revenue for the Flonase® brand.”
Davor Sutija, CEO of Thinfilm said, “Bringing Thinfilm’s NFC solutions to a valued product like Flonase® is a milestone in the industry, and we look forward to helping GSK drive the brand’s value by connecting directly with consumers at the time of purchase decision-making.”News overview