Raisin the Dead? Glow-in-the-dark packs for Halloween

Available at USA retailers nationwide, including Kroger and Ahold, as well as via Walmart.com and Amazon.com, the packages feature bats that glow after being held up to a UV or smartphone light.

The Halloween-themed Sour Raisin Snacks come in 24 fun-size pouches with 12 Strawberry and 12 Blue Raspberry flavours, says the company. The Sun-Maid Yogurt Covered Raisin snacks for Halloween are available in an 18 pouch box including Chocolate and Vanilla coating.

AIPIA has not discovered who is responsible for the glow-in-the-dark feature, but it is a fiendishly clever way to boost sales and it only glows to show that the simplest smart packaging concepts can be unearthed to create a clever pack!

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