Sustainable IoT tracking in a label: new tag for global shipping of high value goods | 25-11-2025 |
OnAsset Intelligence, a Texas, USA based provider of intelligent tracking solutions recently announced the launch of the Sentinel Flex Tag™, a new smart label for global shipment visibility. The tag combines ultra-thin design, temperature and impact sensing, aviation compliance and AI-powered intelligence to deliver end-to-end visibility for high-value goods, according to the company.
At just 1mm thin, Flex Tag sits flush against cartons and pallets, eliminating the risk of destabilising or damaging stacked shipments, it is claimed. Unlike traditional labels that rely on barcode scanning, Flex Tag integrates autonomous tracking technology in a peel-and-stick form factor, providing easy and seamless deployment without operational disruption, it adds.
The company explains these tags are ideally suited for pharma, with aviation compliance. Previously, working with regulatory bodies and airlines, the company helped establish frameworks for real-time tracking devices in aviation to ensure compliance with international regulations. Flex Tag continues this legacy by delivering a fully aviation-compliant solution that works across air, land, and sea without connectivity gaps.
Additionally it offers more than location tracking, as it also includes sensors for temperature and shock, identifying excursions and potential damage. Data from each shipment is processed through OnAsset’s Insight AI Platform, where LISA, the company’s AI shipping agent, monitors shipments around the clock and provides predictive alerts and anomaly detection.
This capability enables enterprises to prevent disruption, reduce losses and improve efficiency by transforming real-time data into predictive insights on how future shipments can be delivered faster, with reduced risk and lower environmental impact, it says.
Flex Tag is available in two models. The first is a fully recyclable single-use zinc battery version with up to 30 days of field life. The second is a long-life lithium version with more than 12 months of operation. Each tag is provided with a CO? footprint savings certificate, quantifying the reduced environmental impact compared to traditional tracking devices.
It has been designed to serve industries where precision, safety, and compliance are essential, states OnAsset. In pharmaceuticals and healthcare, it provides assurance for temperature-sensitive drugs and medical equipment. In aerospace and aviation, it safeguards aircraft parts and cargo during transit and storage. In transportation and logistics, it delivers real-time visibility across multimodal networks, while in retail and e-commerce it supports transparency and accurate delivery timelines. Manufacturing companies can also use the device to streamline asset management within Industry 4.0 supply chains.
Adam Crossno, CEO of OnAsset Intelligence, said, “The Sentinel Flex Tag represents the next generation of supply chain visibility — ultra-thin, aviation compliant, sustainable and simple to use.” Paul Rodwell, head of international business development, added, “The simplicity of a peel-and-stick label with the power of OnAsset’s global network is a step change in the industry. Flex Tag makes shipment visibility as straightforward as applying a label.”
