QR to the front for connected – or disconnected – beverages and spirits

A number of major beverage and spirit brands continue to adopt QR to connect with customers, while one whisky company is even helping them to disconnect through packaging.

Coca-Cola has another new flavour, this one a collaboration with masked DJ and music producer Marshmello. It is the third product out of the innovation platform Coca-Cola Creations and, rather than marshmallow it has notes of strawberry and watermelon, according to the company...

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