Nestlé Waters joins ‘uniquely rewarding’ recycling trial

In a ‘first-of-its-kind’ recycling trial, consumers in the small Welsh town of Brecon can use smartphones to scan a beverage container’s label or sticker for a monetary reward, according to a report in the USA’s Packaging Digest. One of the major brands participating in the trial is Nestlé Waters UK. It runs for 12 weeks from July 13 to October 4, 2023.

Those living and working in the town— with a population of just 8,000-plus — can participate in a scan, recycle, reward digital deposit return scheme (DDRS) trial. This follows the announcement recently of a similar scheme by online supermarket Ocado...


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