Molson Coors’ beer brand Madrí Excepcional launches ‘Conectada’ platform with on-pack QR code

Major beer brand Molson Coors has launched the next stage of its multi-million-pound summer marketing campaign for its Mediterranean style-lager, Madrí Excepcional. The ‘El alma de Madrid’ or ‘The Soul of Madrid’ campaign features on-pack QR codes giving consumers access to its first-ever ‘Conectada’ platform.

The launch forms part of Madrí Excepcional’s summer campaign and builds on its recent strong performance, having established itself in the top five world lagers for the ‘off trade’ in the UK over the past twelve weeks, the company says...


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