Gin and candy brands use QR codes in bid to make an environmental and social impact

The Label Makers, based in Bradford, UK has worked with the Spirit of Manchester Distillery to re-label its existing small-batch premium gin, Manchester Gin – Signature. A sustainability trail, run in conjunction with Avery Dennison, incorporates a QR code on the rear label of each bottle produced.

Each QR code is unique and will show the bottle’s full carbon footprint. On scanning, the code will provide information on the distillery processes, ingredients used, information about the company, and suggested servings for the product. To create the label, it used variable data technology through its Xeikon CX 3 digital press, which enabled each label to have an individually printed QR code...


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