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Ralph Lauren unveils digital identities for millions of products

Ralph Lauren unveils digital identities for millions of products

10-11-2019

Ralph Lauren Corporation (RLC) has announced the launch of Digital Product Identities (IDs) for tens of millions of its products, starting with the Polo brand, as it continues to deliver on its strategic priority to Lead with Digital, to deliver an enhanced consumer experience and drive supply chain innovation, it explains. RLC claims it is the first global retail brand to apply this technology at this scale and in unprecedented ways...

CONGRESS 2019: Smart solution drives 75% consumer engagement at Mondelez Challenge

CONGRESS 2019: Smart solution drives 75% consumer engagement at Mondelez Challenge

10-11-2019

When Mondelez International announced that all its packaging will be fully recyclable by 2025, the confectionery giant gathered innovators and intelligent packaging drivers, at the AIPIA Americas Summit in Jersey City last June, challenging them to come up with solutions to promote environmental awareness and educate its customer on recycling packages...

Plastics recycling trial could lead to high value feedstock

Plastics recycling trial could lead to high value feedstock

29-10-2019

Leading UK compliance scheme Ecosurety is backing the test of a technology which could create a high-value plastic feedstock from recycling by consumers. Polytag would enable Brands to tag and trace their packaging at the point of manufacture and, with the help of consumers, ‘trace’ it, so it can be isolated from the recycling waste stream and reprocessed in batches of identical-grade and colour plastic. Reports about the trial were reported in several British journals including The Grocer, Materials Reclamation Weekly and Packaging News...

CONGRESS 2019: All set for a Brandtacular AIPIA World Congress!

CONGRESS 2019: All set for a Brandtacular AIPIA World Congress!

10-11-2019

With more than 60 of the leading Smart Packaging innovators and drivers presenting the latest ideas, products and services in the active & intelligent packaging ecosystem, as well as 30+ booths in the demonstration area, the AIPIA World Congress is set to be the best event yet. ..

CONGRESS 2019: Using ePaper as a digital communication platform

CONGRESS 2019: Using ePaper as a digital communication platform

10-11-2019

Smart packaging is undergoing digital transformation, according to E Ink Corporation a leading innovator of digital signage and electronic paper display technology (EPD). During its presentation the company will explain how to enable value creation with Smart and Reusable Packaging by adding sensors and wireless connectivity, to enable item-level tracking and product information communication. This enables Brands to engage consumers to increase trust and satisfaction...

CONGRESS 2019: Debut for the latest IoT sensors

CONGRESS 2019: Debut for the latest IoT sensors

10-11-2019

The future of Internet of Things (IoT) sensors in smart solutions has multiple benefits for brands. As a smart packaging platform in a complete IoT ecosystem, Talkin’ Things will talk about the latest developments in this technology during the AIPIA Congress in Amsterdam...

CONGRESS 2019: Three ways to fight or control Food Waste

CONGRESS 2019: Three ways to fight or control Food Waste

29-10-2019

This year during the Congress several presentations and demonstrations will focus on the fight food waste or control and monitor how perishable items move through the supply chain and on to the consumer. Wasting food unnecessarily is regarded as having a bigger environmental (and social) impact on the planet than all the packaging waste combined. Here are some of the technologies on parade in Amsterdam...

CONGRESS 2019: How digital technologies makes packaging valuable

CONGRESS 2019: How digital technologies makes packaging valuable

29-10-2019

A commodity, such as packaging, which generally has a very low value per CPG item, has seen its value increasing exponentially thanks to digital technologies and functionalities. Pelliconi, a worldwide manufacturer of metal closures for the beverage sector, will talk about its Innovation projects which integrate digital solutions into its products, to allow packaging to become more individual, personal and communicative...

 

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DISRUPTING YOUR BRAND’S PACKAGING WITH THE LATEST ACTIVE & INTELLIGENT TECHNOLOGIES

DATA MINING, EXTENDED SHELF LIFE, CONSUMER ENGAGEMENT, BRAND AUTHENTICATION, SECURITY, LESS WASTE AND IMPROVED LOGISTICS & RECYCLING THROUGH THE IMPLEMENTATION OF NEW CONCEPTS IN PACKAGING