News

Self-translating wine labels can boost overseas sales

Self-translating wine labels can boost overseas sales

22-08-2019

A clever technology, enabling shoppers to read wine labels written in any language will soon become the standard among savvy shoppers, according to digital marketing specialist Dave Chaffey. His company, Third Aurora, an Australian-based tech startup, recently announced that the technology would be rolled out to its Winerytale platform in 2020...

Guala and SharpEnd team up for first roll-out of connected wines in USA

Guala and SharpEnd team up for first roll-out of connected wines in USA

08-08-2019

Californian wine brand Böen, claims to be the first United States wine brand to deploy Near Field Communication (NFC) technology to date. NFC connected bottles will be released across the country, offering consumers the ability to be taken to the home of the Böen range 0f wines with a tap on the cap...

Authentication of medicines with barcodes in pill coatings

Authentication of medicines with barcodes in pill coatings

22-08-2019

Colorcon and AIPIA member TruTag Technologies have announced a development agreement to enable on-dose verification technology for tablets by combining TruTag’s silica-based microtag authentication technology with Colorcon’s expertise in film coating systems, modified release technologies and specialty excipients...

Blockchain RoundUp

Blockchain RoundUp

22-08-2019

There is a lot of new Blockchain applications across Supply Chain and Retail. Here are some recent examples: Walmart China’s new Blockchain platform is aimed at the traceability of packaged fresh foods, in particular its own brand Marketside range. Initially i twill be used to track 23 product lines, but this should expand to over 100 by the end of 2019...

DNA anti-counterfeit feature has legal status

DNA anti-counterfeit feature has legal status

22-08-2019

A new forensic authentication feature for pharmaceutical labels is now offered by Schreiner MediPharm in cooperation with Applied DNA Sciences. SigNature® DNA is a high-security feature based on DNA markers with which pharmaceutical manufacturers can protect their products against counterfeiting and patients against potential health risks, say the companies. DNA markers are considered to be impossible to counterfeit and are recognized as forensic authentication evidence in courts of law...

AIPIA WORLD CONGRESS 2019: The ONLY place to get the complete picture

AIPIA WORLD CONGRESS 2019: The ONLY place to get the complete picture

14-08-2019

The whole world of Active & Intelligent Packaging meets together in only one place: Amsterdam. Now in its 8th edition, the AIPIA World Congress in Amsterdam (18/19 November) has developed into the most comprehensive and authoritative event for the Active & Intelligent Packaging sector. The 2019 event is already attracting more companies wishing to exhibit their innovations and ideas than ever before. The Seeing is Believing demonstration area is already expanding into a new part of the iconic Beurs van Berlage venue in central Amsterdam to accommodate the demand...

Unilever shows strong commitment to on-pack Augmented Reality

Unilever shows strong commitment to on-pack Augmented Reality

08-08-2019

Packaging Europe recently spoke with James Adkin, senior global brand manager, Unilever, to discover the stance of this ‘leading transnational consumer goods company’ on augmented reality, AR. During the exclusive interview he revealed an exciting product launch which will utilise AR on pack...

New RFID sensor integrates Track & Trace into automated machines

New RFID sensor integrates Track & Trace into automated machines

22-08-2019

It is not often we report on an actual piece of ‘kit’ which takes active & intelligent packaging further, but this new development from SICK is intended to integrate RFID track and trace capability in automated machines and mobile vehicles for product handling and logistics in packaging operations...

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