SUSTAINABILITY: Keg tracking technology from Australia set to go global

As part of AIPIA’s build up to the Smart Packaging for Sustainability Webinar on 26th April the next two newsletters will feature some insights on this important topic from industry leaders. Here is an interesting re-use and tracking scheme from Konvoy a leading global IoT Internet of Things (IoT) keg tracking & pooling solution. Founded in Australia 2019, and the UK in 2022, Konvoy are disrupting the beverage industry with edge asset tracking technology and simplifying the pay-per-fill pooled keg rental business model, it believes. 

Konvoy is moving beverages forward by enabling greater efficiency, effectiveness, quality, circularity and sustainability from producer to venue and back again, they claim. A recent user case features Brewpoint, the Wells & Co owned English based brewer with almost 200 pubs across the UK and France, which teamed up with Konvoy, to further underpin its ‘triple bottom line credentials’, according to a report published by the UK’s Brewers Association.

“Our focus on the triple bottom line approach of people, planet and profit means we invest our time and resources on social and environmental issues as much as we do our financial performance. That ethos touches every part of our business and Konvoy’s Cloud platform and Katch IoT cellular keg tracker gives us real-time location, temperature, and time-based insights that no keg fleet operator has ever had before. With that visibility and data, we can learn much more about our supply chain and the factors that can affect our beer miles as well as the quality of our beers at venue,” said Tom Foddy, commercial director at Brewpoint.

With a significant increase in brewers across Europe and the USA enquiring and joining Konvoy to improve their own keg and cask fleet operations, the CEO for UK & Europe Christian Barden said “I’m really pleased with the product and momentum the Konvoy team are building. Working with Brewpoint is a great example of how the leadership of a fifth-generation brewer is embracing cutting edge technology to keep learning and improving its processes.”

“From the outset the Brewpoint task was about location visibility from brewery to bar and back again. Add temperature and motion-based keg events and we offer even broader capability to help solve traditional problems of slow, idle, or lost assets right through to the new task of monitoring, reporting and reducing the Scope 3 carbon emissions” said Tom Meakin, business development director at Konvoy.

The company remains the pay-per-fill keg pooling market leader in Australia and New Zealand with  ambitions to operate globally well underway, the UK being the next cornerstone market. Its own 130,000 keg tracking devices have reported important supply chain location, temperature, and motion data nearly 200 million times, from 20 countries.

Showing its commitment to the global marketplace Konvoy has recently showcased its technology at The Brewers Congress in London, UK, SEA Brew in Ho Chi Minh, Vietnam, Brau Beviale in Nuremburg, Germany the Society of Independent Brewers’ BeerX in Liverpool, UK and the Brewers Association’s Craft Brewers Conference and BrewExpo in Las Vegas, USA.

AWA and AIPIA Smart Labeling Chicago

AIPIA and AWA Smart Packaging World Congress Amsterdam

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