SNAPPLE drinks brand uses AI for new marketing campaign

Snapple, a well-known US beverage brand that offers flavoured teas and juice drinks, has announced the launch of the Snapple fAIct Generator, an AI-powered tool that makes it easy to create facts about any topic, the brand of Keurig Dr Pepper (KDP) says. The generator can be accessed by scanning the QR on the bottle.

Celebrating 20-years of Snapple Real Facts, facts which are found under every Snapple bottle cap, the fAIct Generator puts fact-creation in the hands of the brand’s fans. To help share the news of this new tool, Snapple used ChatGPT to write its press release, with some light edits to make it more Snapple-y...


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