Packaging as an open channel

The challenge is to manage multi-action experiences over a product’s entire life and Tapps offers a novel solution based on progressive web app (PWA) technology.

When customers have consistent success in finding what they want, they will seek out these touchpoints in the same way they now turn to search on Google. More engagements will increase sales, lower service costs, and produce reams of product feedback and first-party customer data, according to Tapps....


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