Digital deposit return scheme trialled by Ocado

Consumers in the UK will be rewarded £0.20 for recycling milk bottles as part of what is claimed to be a ‘world-first’ recycling initiative. UK-based recycling technology innovators Polytag and Swedish recycling app Bower have teamed up with online supermarket Ocado Retail, to give consumers a financial reward for recycling milk bottles.

From 14 July, Ocado Retail’s customers have been able to scan a QR code on Ocado Own-Brand two and four-pint plastic milk bottles to receive a reward for putting their packaging in a recycling bin...


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