Cosmetic products in glass protected by latest digital solution

Glass packaging producer Gerresheimer has partnered with AIPIA member TruTag Technologies, a brand protection specialist, to offer a secure digitization solution for cosmetic brands. The solution involves the integration of invisible microparticles that can be detected and decoded by a smartphone directly from products.

With fake beauty products on the rise, which are impacting consumer safety and damaging the cosmetic industry, the companies see this as a highly opportune time to offer an innovative, secure digitization solution for the cosmetic sector. Consumers or brand protection experts can use an app to scan and authenticate the beauty product packed in Gerresheimer glass containers...


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