Smart Labelling Seminar in Barcelona ready to roll as World Congress 2026 dates confirmed | 04-09-2025 |
Two events from the AWA & AIPIA partnership are now set for your diary. Most imminent is the Smart Labelling Seminar in Barcelona which takes place on 15 September in Barcelona. Taking place around LabelExpo Europe it will offer the opportunity to kick off your visit to that exhibition with a deep dive into the latest Smart Labelling technology. Next for the calendar is the World Smart Packaging Congress which will return to the Novotel in Amsterdam on 11 & 12 June 2026.
In Barcelona a stellar line-up of experts from the Smart Labelling sector will offer insights into emerging technologies, looking into the newest trends and breakthroughs in technologies, encompassing RFID, NFC, QR Codes and other intelligent labelling solutions. In addition the event will look at sustainable solutions such as eco-friendly materials, circular economy principles, and their integration into smart labelling strategies.
Additionally the event will look at Augmented Reality (AR) Integration, uncovering the potential of AR as it intersects with smart labelling, opening up new dimensions of engagement and interaction. There will also be insights into how to navigate Regulations – such as DPPs - speaker will review the complex global regulatory landscape governing smart labelling and explore effective compliance strategies for manufacturers operating on an international scale.
Speakers will include Inge Fleuren, Global Product Solution Manager RFID for Checkpoint Systems; Sitjn Billiet, VP EMEA Innovation & Global Sustainability at MCC Labels; Agustín Gomez Loeches, President of Mixer & Pack; and Thomas L. Roedding CEO of Narravero. Sessions will cover Compliance with DPPs, Traceability with RFID technology for perfumes, and whether Sustainability is Dead – or just Misunderstood in label innovation. Indeed with Panels about the Future Direction of smart labelling and other expert round tables there will be something for everyone in an action packed day. REGISTER HERE
Following the success of the World Congress last June, the dates for the next event have now been confirmed, cementing the new, popular summer timeslot in place. The Novotel near Schiphol Airport will host the next Congress on 11 and 12 June 2026.
Commenting on the events AIPIA managing director Eef de Ferrante said, “The move of dates to June for the Congress last year proved very popular with delegates and sponsors alike. So it is important we let people know as early as possible that their views have been heard and acted on. We have already received a lot of interest about next year and so much is happening, not least DDPs, that we will have a highly business and technology relevant agenda!”
“Regarding the Smart Labelling Seminar in Barcelona, we look forward to welcoming delegates who are attending LabelExpo as well as those with a current need to upgrade their labelling for compliance, traceability, authentication, anti-counterfeit and consumer engagement. The sector is buzzing at the moment as there is so much going on. So this is a real Added Value event.”
