Personalised skincare for Clinique customers via NFC link

NFC labels have been added to give jars of Clinique’s Moisture Surge 100H their own unique digital identity. Customers can scan the labels to find exclusive content and services from Clinique’s Daily Dehydrator Index,. This offers personalised skincare advice to customers who answer a quiz. A campaign filter, with the ‘More Than You Think’ tagline, enables users to take selfies and share them on social media. In the UK the product is available exclusively through Boots...


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