Mondelez rolls out recycling and sustainability messages via on-pack QR codes

Australia has become the proving ground for many major multinational brand owners to test smart packaging solutions. Now Mondelez International has launched Snacking Right – a new on-pack QR code that the company says can provide Australian consumers with current recycling and packaging disposal information, as well as details on the company’s commitment to what it describes as “mindful snacking and sustainable sourcing”, according to a report in PKN, Packaging News Australia.

The on-pack QR codes began appearing progressively across the Cadbury chocolate range from July, with the concept expanding to include further brands and products in the future. The company says the platform will offer Cadbury consumers recycling and packaging disposal information, as return-to-store programs and local recycling infrastructure evolve...


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