HP and EVRYTHNG team up to digitize printing and packaging at scale | 04-06-2020 |
EVRYTHNG, the AIPIA member providing digital identities for the world’s consumer products, has announced a long-term global partnership with another leading AIPIA member, HP Inc., a world leader in digital printing for packaging and publishing.
The partnership will enable HP’s printing, packaging and enterprise customers, including CPG brands, to digitize their packaging and printed products at scale, enabling enhanced digital capabilities across product authentication, end-to-end traceability, consumer engagement and other functions, they say.
“Market-leading brands and enterprises are digitizing their products and packaging to gather data intelligence and meet consumer demand for transparency, authenticity and personalized experiences,” said Niall Murphy, CEO and Co-founder of EVRYTHNG. “Companies need to collect and use data intelligence throughout the entire product lifecycle to gain end-to-end supply chain visibility, operational agility and resilience.”
“The partnership with HP provides brands, publishers and packagers with the ability to digitize packaged and printed products at global scale using the best digital print technology combined with secure digital identities and real-time data management in the cloud,” he explained.
HP packaging, consumer goods and publishing customers will now be able to use HP’s industrial digital printers to print “born digital” packaging and other items, each of which will be connected to the web through an Active Digital Identity™ (ADI) that is managed in the EVRYTHNG Product Cloud™.
Brands can choose from a variety of serial mark types when printing—including watermarks, secure QR codes and standard QR codes—securely linked to ADIs in the cloud. The EVRYTHNG Product Cloud™ manages billions of these unique digital identities, helping enterprises gather and apply data intelligence at every step of a product’s journey, from manufacture to the retail shelf to the consumer and beyond.
This partnership allows HP’s industrial digital printing customers to gather data that provides complete traceability and supply chain agility while also enabling customization of packaging at scale and a host of consumer applications, including the ability to authenticate products prior to purchase, access additional product and ingredient information, and register purchases with loyalty programs.