Digital brand protection comes to skin care range

Systech, an AIPIA member providing digital brand protection, has announced that OZNaturals, a major producer of natural skincare products, has selected the Systech Brand Protection Suite™ to secure its products from counterfeiting and diversion. The platform is a powerful and fully integrated solution that delivers end-to-end visibility and actionable, data-driven product insight across the supply chain using a simple package barcode, according to the company.

OZNaturals creates affordable skincare products that combine the best science with the power of nature, it claims. It has spent the past six years building a global distribution network and now sells in over 80 countries. As international sales increased, the company decided to take a proactive approach and confront counterfeiting and diversion threats head on.

"The company is founded on the belief that consumers deserve highly effective and safer skin care products," said Mike Small, OZNaturals' CFO. "We selected the Systech Brand Protection Suite because it provides an effective way to allow the customer to ensure authenticity based on our current packaging. The solution leverages printed barcodes, meaning no new tags or other materials need to be added to our product packaging. It puts authentication capabilities into the hands of our distributors and loyal customers."

Systech's non-additive product authentication technology turns an existing package QR or barcode into a unique digital e-Fingerprint® that's impossible to duplicate, it says. Results from an independent study by Salt Hill Statistical Consulting, confirmed that the probability of a counterfeit product authenticating as a genuine e-Fingerprinted item was less than 1 in 55 quadrillion.

Using a smartphone app, consumers, distribution partners, and field inspectors can instantly authenticate products anywhere in the supply chain. They know immediately if a product is authentic as well as where, when and to whom products were originally manufactured and shipped.

Joe Belenardo, senior vice president, Systech said, "We are excited to help OZNaturals ensure that each product is protected against counterfeiting and diversion as it moves from manufacturing through to retailers and consumers."

Business news about Systech:

Markem-Imaje has confirmed that Dover Corporation has completed the acquisition of Systech—which will now become part of Dover’s Markem-Imaje business unit. Markem-Imaje will combine its Consulting and Integration Services division with Systech to create a focused and scaled-up integrated organization under the Systech brand.

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