Connected software solution helps wine importers meet new EU regulations and more

The wine industry is poised for a significant transformation as the European Union’s regulatory changes are scheduled to take effect on December 8th 2023. Embracing these changes, Cellr, a connected packaging software company based in Australia, has developed what it describes as a cutting-edge solution that ensures compliance and empowers the wine and spirits industries to thrive globally.

The EU regulations require wines sold in the European market to declare detailed information on ingredients, allergens, nutrition, recycling, and responsible consumption, with translation required into 24 languages. While these regulations may present significant challenges for the wine and spirits industry, they also represent a significant step towards enhancing consumer transparency and facilitating informed decision-making. Cellr’s adaptable software solution simplifies compliance and empowers wine brands to embrace these changes positively, it claims...


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