Cherry grower picks smart fingerprint to fight counterfeiting

Cherry grower Reid Fruits, based in Tasmania, Australia, has seen a dramatic decline in product counterfeiting over the past three export seasons to Asia, as a result of a Smart Fingerprint solution developed by brand authentication technologist Laava, in collaboration with Peacock Bros, a leading digital label and supply chain solutions provider.

The Laava Smart Fingerprint provided Reid Fruits with a secure on-product gateway for brand protection and consumer engagement, it says...


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