Cherry grower picks smart fingerprint to fight counterfeiting | 04-08-2022 |
Cherry grower Reid Fruits, based in Tasmania, Australia, has seen a dramatic decline in product counterfeiting over the past three export seasons to Asia, as a result of a Smart Fingerprint solution developed by brand authentication technologist Laava, in collaboration with Peacock Bros, a leading digital label and supply chain solutions provider.
The Laava Smart Fingerprint provided Reid Fruits with a secure on-product gateway for brand protection and consumer engagement, it says...
