Boost to built in RFID tracking for apparel as Avery Dennison buys TexTrace

AIPIA member Avery Dennison Smartrac has acquired  TexTrace, an integrated RFID products company, with a strategy to provide textile RFID labels that remain on garments for their entire lifetime, either in a sewn-on label or built into a product's seam. By leveraging integrated RFID, the companies explain, retailers can manage loss prevention, since the tags cannot be easily removed. Additionally, the companies anticipate future applications for RFID in the recycling of garments at the end of their lifetime, with the technology is integrated into those garments.


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