NEWS: ‘Talkin’ Trillions’ as New Partnership Opens Up Smart Packaging Solutions17-11-2017
Talkin’ Things®and PragmatIC have announced a strategic partnership to make products talk, they claim. Talkin’ Things® will embed PragmatIC’s flexible integrated circuits into its smart packaging solution to bring consumer engagement and brand protection to trillions of products, as well as personalised marketing campaigns and the ability to measure return on investment, using a suite of user friendly tools.
Both companies recently attended the AIPIA World Congress in Amsterdam.
PragmatIC’s flexible integrated circuits (FlexICs) will be significantly lower cost than comparable silicon based options, opening up new mass market segments previously inaccessible, say the companies. In addition, as PragmatIC’s new RFID/NFC FlexICs are thinner than a human hair and flexible, they will be imperceptible even in flexible packaging, which is one of the fastest growing packaging format in the home, cosmetic and food/beverage consumer packaged goods (CPGs) industries.
“We are looking forward to working closely with PragmatIC ”commented Marcin Pilarz, CEO of Talkin’ Things®. “They are the first company to bring flexible electronics to market at the price level previously unavailable for smart packaging technologies and thanks to that we will be able to drive interactivity into a broader range of high volume consumer goods than ever before.”
“We are very pleased that this global smart packaging solutions provider has chosen to use our unique FlexICs” said Scott White, CEO of PragmatIC. “With their relationships with leading brand owners and packaging companies, Talkin’ Things® are ideally positioned to take solutions based on our technology to the mass market”.