Zappar make the case for accessible QR codes

Brands are increasingly being held to account for how they are impacting the world around them and making information on product packaging available to everyone is a vital step in this journey, says Zappar which is helping to achieve this with its Accessible QR (AQR) code.

An Accessible QR code is made up of a standard QR code and a series of dots and dashes around one corner of one side of the code. This simple addition of dots and dashes unlocks the ability for this one machine-readable code to be scanned as normal by a phone’s camera, Google lens or QR scanner, says the company...


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