Pernod Ricard launches digital label system aimed at responsible alcohol consumption

Pernod Richard says it will launch a European pilot programme for the digital label solution in July 2022. As part of the pilot, Pernod Ricard brand bottles will reportedly carry their own QR code on the back label that, once scanned with a smartphone, will redirect consumers directly to a platform where they will be able to access relevant information on each product...


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