Partnership to accelerate RFID-enabled smart packaging in cannabis market

Identiv, an AIPIA member specializing in digital security and identification in the Internet of Things (IoT), recently announced a strategic partnership with TrueGreen to digitize cannabis products and smart packaging with radio frequency identification (RFID) and near field communication (NFC) technology. The collaboration supports asset tracking throughout the supply chain, authenticates products and protects against package tampering.

“Our partnership with TrueGreen is accelerating quickly to meet the demands of the growing cannabis industry,” said Amir Khoshniyati, Identiv general manager and VP, Transponder Business. “In the second half of this year, we developed five new proprietary multi-use RFID/NFC designs customized for the unique requirements of cannabis smart packaging.”

According to AIM North America the 2021 market size of the USA cannabis industry is approximately $20 billion and is forecast to grow to $45 billion by 2025, according to the report in Industry Intelligence.

TrueGreen provides the world’s first cloud-based cannabis asset and smart packaging management platform powered by Identiv’s customized RFID, NFC, and sensor designs, it says. The solution offers improved product security for cannabis growers, marketers, and customers and enables companies to capture real-time information and act on data-driven information across the value chain. 

This new platform: 

Digitizes individual cannabis products with unique RFID/NFC signatures

Supports ultra high frequency (UHF) asset tracking throughout the supply chain

Authenticates product and protects against package tampering

Creates compliant, personalized marketing and customer engagement

“Our collaboration with Identiv brings unsurpassed experience, innovation, and depth in RFID, NFC, and sensor design. It will transform how the industry is leveraging critical data at every step of their business from farm to fingertip,” said Tim Daly, TrueGreen president.

Deployments with leading industry customers will begin to roll out in the first quarter of 2022.

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